Super Bowl LX
Super Bowl LX marked the NFL’s return to the Bay Area, 10 years after Super Bowl 50. This time, we wanted to focus on the region itself: Its culture, innovation, and unmistakable sense of place. The challenge was to authentically capture what makes the Bay Area unique while creating a bold, ownable identity for the NFL’s biggest stage.
Role: Creative Director
It Starts With A Dream
Inspired by the Bay Area’s history of dreamers and changemakers, the design direction for Super Bowl LX celebrates the grit, focus, and determination it takes to turn big dreams into reality. Bold typography, vibrant color, gritty letterpress textures, and dreamlike photography became the pillars of a style guide designed to champion change and celebrate the champions who would be made at Super Bowl LX.
STYLE GUIDE
SIXTY YEARS OF SUPER BOWL STYLE GUIDE
