NFL Flag
Flag football is quickly becoming the future of the sport. As participation grew, the NFL FLAG Championships was established as a marquee event, and the road to LA28 becgan, NFL FLAG needed an identity that could grow with it: bold, energetic, and built for the next generation of football.
Role: Creative Director
LOGO DESIGN
BEFORE AND AFTER
The previous identity was distinctly youth-focused. The new NFL FLAG brand aligns with the Global Design Playbook, creating a more versatile system designed to grow with the sport across ages, audiences, and levels of play.
As flag football prepares for its Olympic debut at LA28, we created a sport-specific expression of the LA28 mark that captures the game's energy, movement, and personality while remaining true to the larger LA28 identity.
STYLE GUIDE
